So how do you do it? Do you use ACT!? Goldmine? MS Outlook? MS Excel Spreadsheets? with an online solution such as salesforce.com? A fully integrated ERP system?

Centrend has helped customers decide and implement many of these and other solutions. It’s a very important, strategic decision that you can’t afford to get wrong. Whatever solution you choose, make sure it meets the following criteria for YOUR needs. Here are a few important considerations:

1. What information needs to be stored?
2. How will the information be used? Telemarketing, traditional direct mail, email blasts?
3. From where does the data need to be accessed? Will you need these contacts in your cell phone while on the road?
4. Will the contacts be shared? If so, what are the security considerations? Read only, full read/write, completely private?
5. How long will the system serve your needs? This is important if you’re looking for a new system and/or if you have a system that you are outgrowing.

My best piece of advice regarding contact management: always keep in mind what your objective is and keep only the data you need.

With some analyis, Centrend can help you figure out what the best solution is for you to optimize your contact management and maximize your sales efforts. Please contact Bill or I for a free consultation.

-Paul
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Paul LaFlamme
President & CEO
Centrend, Inc.
508-347-9550 (LiveCall:508-347-9550) x115